The concept of "buying a car" is changing. In the SDV (Software Defined Vehicle) era, hardware is just a delivery mechanism for software features.
Features on Demand
BMW made headlines for "subscription heated seats," but that's just the tip of the iceberg. Imagine renting "Self-Driving Mode" just for a road trip weekend, or downloading a "Performance Boost" for a track day.
The Developer Opportunity
This shift opens the dashboard to third-party developers. Much like the App Store revolution for phones, the Car App Store is the next trillion-dollar frontier. We are building the data pipes to feed these apps with the vehicle telemetry they need to function.